// Revenue Engineering · Pipeline Systems · Elite SDR Training
We Build the People Who Build Revenue.
SalesGuild is a revenue engineering company that helps B2B organizations create predictable pipeline and trains elite SDRs who are ready to perform from day one.
Outbound systems designed and executed to create qualified pipeline consistently.
🎯
Revenue Operators
SDRs trained to think commercially, run discovery, and contribute to real pipeline.
🌍
GTM Strategy
Market entry and outbound strategy across India, Middle East, and the US.
🤖
AI-Augmented
AI tools embedded into every workflow to multiply revenue operator productivity.
// About SalesGuild
Not Sales Training. Revenue Engineering.
SalesGuild was built on one conviction: most companies struggle with inconsistent pipeline, undertrained SDRs, and long ramp times. What they actually lack is a structured revenue system.
Random outreach doesn't scale. Untrained revenue operators burn opportunities. Founders get stuck closing everything. We fix that, with systems, not scripts.
We design and execute outbound systems that create qualified pipeline consistently. Not random outreach. Structured, measurable, and repeatable. Pipeline is not luck. It is engineered.
02
Revenue Operators
We don't train SDRs. We deploy revenue operators. They think commercially, run discovery-first conversations, and contribute to real pipeline from day one. Built for performance, not theory.
03
GTM Strategy
We help companies design market entry and outbound strategies across India, Middle East, and the US. If there's no pipeline, there's no business. We build the system that changes that.
For companies that need more than advice. They need execution clarity. High-stakes sales problems solved with enterprise strategy across India, Middle East, and the US.
The qualification backbone for every program we run. Not just a framework, but a way of thinking about every deal, every pipeline stage, every revenue conversation. Used by our operators from day one.
M
Metrics
Quantify the economic impact of the problem you solve.
E
Economic Buyer
Identify and access the real decision maker with budget authority.
D
Decision Criteria
Understand how they'll choose a solution, and shape it.
D
Decision Process
Map every step of their internal buying process before it surprises you.
P
Paper Process
Navigate legal, procurement, and security to close on time.
I
Identified Pain
Uncover the real, painful, business problem, not just a stated need.
C
Champion
Build and enable a champion who'll sell for you internally.
C
Competition
Know your competitive position and differentiate with precision.
Our Operators Don't Just Book Meetings. They Build Pipeline That Closes.
★★★★★
SalesGuild didn't just train my team. They engineered our entire pipeline system. Within 90 days our discovery-to-close rate jumped from 18% to 31%. The revenue operators they deployed are worth every rupee.
Rohan Mehta
VP Revenue, B2B SaaS
★★★★★
As a founder, I was the only one who could close deals. After working with SalesGuild on our GTM strategy, I have a pipeline system, a real outbound engine, and two revenue operators who close without me. It was a game changer.
Priya Nair
Founder & CEO, EduTech Startup
★★★★★
The Next Closers program didn't just give me a job. It gave me a system. I came in knowing nothing about B2B. Eight weeks later I was generating qualified pipeline at a SaaS company. Pipeline is not luck. I'm proof.
Anjali Sharma
Revenue Operator, Global SaaS
// Not Sales Training. Revenue Engineering.
What Makes Us Different
We don't train SDRs. We deploy revenue operators. There's a fundamental difference, and it shows up in your pipeline within 90 days.
// Free Community · No Gatekeeping · 500+ Revenue Operators
JOIN THE GUILD.
The SalesGuild community is where B2B SaaS founders, sales leaders, and revenue operators share outbound frameworks, debate GTM strategy, swap AI tools, and hold each other accountable. If there's no pipeline, there's no business. This is the room where we fix that.
Our insights are built from real conversations, real deals, and real failures. Six channels, weekly events, and a playbook library, all completely free.
🎯
Live Pipeline Reviews
Bring your stuck pipeline and get live coaching from revenue operators who've built systems just like yours.
🤖
#AI-Tools Channel
The fastest-moving AI tools and prompts for outbound and pipeline generation. No noise, just signal.
📞
Weekly Hot Seats
Every Friday, a member submits a pipeline or GTM challenge and the community breaks it down live. Brutally useful.
📚
Playbook Library
Outbound templates, discovery frameworks, email sequences, curated by SalesGuild and contributed by members.
🤝
Peer Accountability
Find an accountability partner, share pipeline metrics weekly, and build the discipline that separates the top 10%.
🎓
Exclusive Sessions
Monthly deep-dives with SalesGuild practitioners and guest revenue leaders. Members-only content not available elsewhere.
// Who It's For
This Is Not For Everyone
The SalesGuild community is deliberately kept signal-over-noise. We welcome B2B founders, sales leaders, and aspiring revenue operators who are serious about building predictable pipeline.
B2B SaaS Founders
Founder-led sales, figuring out GTM and pipeline systems
Revenue Leaders
VPs of Sales, CROs, Sales Managers
Aspiring SDRs
Students and graduates training to become revenue operators
Enterprise Decision Makers
Anyone building or scaling a B2B revenue function
YOUR SEAT IN THE GUILD IS FREE.
Don't build pipeline alone. Join a room of B2B founders, revenue operators, and sales leaders who are engineering predictable growth together.
NO SPAM. ONLY RELEVANT CONVERSATIONS. WE'LL SEND YOUR INVITE DIRECTLY.
Our insights are built from real conversations, real deals, and real failures. Pipeline frameworks, outbound playbooks, and revenue engineering breakdowns for modern B2B operators.
Get instant access to the frameworks we use with our partners. Choose your resource, get the PDF.
// 01 Framework
MEDDPICC CHEAT SHEET
All 8 components of MEDDPICC on one page. Printable, visual, ready to use on your next revenue conversation.
1-PAGE PDF
Download →
// 02 Diagnostic
PIPELINE AUDIT SHEET
Audit your pipeline in 15 minutes. Identify which opportunities are real, which are stalled, and which to cut.
EXCEL TEMPLATE
Download →
// 03 Playbook
DISCOVERY PLAYBOOK
Word-for-word script for running a discovery-first conversation. Exact questions, exact sequencing, exact reasoning.
2-PAGE PDF
Download →
GET YOUR FREE PLAYBOOK
Fill in your details and we'll send your resource within 24 hours.
You'll receive your resource within 24 hours. No spam.
✓ REQUEST RECEIVED.
You'll get your resource within 24 hours. It'll come from theforge@salesguild.co
// The Only Thing That Matters
IF THERE'S NO PIPELINE, THERE'S NO BUSINESS.
Let's build a system that scales. Not a training event, but a revenue engineering engagement that creates predictable pipeline and deploys operators who know how to build it.
We respond within 24 hours · No spam · Only relevant conversations
// Field Notes · Free Intelligence · Weekly
THE MEDDPICC WEEKLY
A weekly revenue engineering brief for B2B SaaS founders, sales leaders, and aspiring revenue operators: pipeline frameworks, outbound playbooks, GTM strategies, and field-tested systems you can deploy immediately.
No spam · Only relevant conversations · Unsubscribe anytime
// If There's No Pipeline, There's No Business
// Free Pipeline Session
Let’s Build Your Pipeline System
In 30 minutes, we’ll identify exactly where your revenue system is breaking down and what a 90-day pipeline engineering engagement looks like.
Live audit of your current pipeline system
Identify your 3 biggest revenue bottlenecks
A custom recommendation, with no strings attached.
Three flagship programs. One mission: build the people who build revenue.
// Program 01 · Revenue Operators
Next Closers: SDR Incubator
We don't train SDRs. We deploy revenue operators. An 8-week incubator that turns fresh graduates and aspiring B2B sellers into pipeline-generating operators ready to perform from day one.
MODULE 01
Commercial Thinking & Buyer Psychology
Revenue operators think like business people, not order-takers. Understand the economic and emotional drivers behind every B2B buying decision.
MODULE 02
Outbound Prospecting & Multi-Channel Outreach
Build consistent pipeline through cold email, cold calling, LinkedIn, and referral systems. Quality over volume, always discovery-first.
MODULE 03
Discovery-First Selling
Master the frameworks to uncover real business pain, quantify impact, and position your solution as the only logical choice. Discovery is the foundation.
MODULE 04
Pipeline Qualification & CRM Hygiene
Qualify aggressively and early. Maintain clean pipeline data. Revenue operators know which opportunities to pursue and which to cut.
MODULE 05
Placement into High-Growth SaaS Teams
Graduates from the Next Closers program are placed directly into vetted high-growth SaaS teams. We build the people. They build revenue.
🤖 AI-Augmented Revenue Operator Stack
Revenue operators in 2025 work with AI, not alongside it. This module goes deep on how AI changes every stage of pipeline generation: from research and personalisation at scale, to call analysis, deal coaching, and forecasting. Every operator leaves with a working AI stack integrated into their daily workflow.
💬
ChatGPT / Claude Personalisation & scripts
🏺
Clay Data enrichment
🔭
Apollo.io Prospecting at scale
🎙️
Gong / Chorus Call intelligence
✍️
Lavender AI email scoring
📬
Lemlist / Instantly Outreach automation
🔮
Clari / Aviso AI forecasting
⚡
Zapier + AI Workflow automation
Topics covered: AI prospecting workflows · Personalised outreach at scale · Prompt engineering for sales · AI-assisted call prep & summaries · Predictive lead scoring · AI CRM hygiene · Building custom GPTs for your sales process · Measuring AI impact on revenue KPIs
We design and execute outbound pipeline systems for B2B organizations. We embed with your team, redesign your revenue architecture, and leave you with a system that generates qualified pipeline without depending on founders.
PHASE 01
Pipeline Architecture & ICP Design
Forensic review of your current pipeline system, win rates, pipeline velocity, outbound coverage. We redesign the entire architecture around how your buyers actually buy.
PHASE 02
Revenue Playbook Development
We build your complete revenue playbook: ICP definitions, outbound sequences, discovery frameworks, objection bank, and competitive battle cards, all written in your voice.
PHASE 03
Revenue Operator Training & Coaching
Multi-session live training across outbound, discovery, pipeline qualification, and closing, followed by individual coaching to embed real behaviour change.
PHASE 04
SDR Hiring & Ramp Framework
Define the profile, build the hiring process, design the onboarding system, and set the ramp KPIs. Your next revenue operator hire won't fail because we built the system they will run on.
PHASE 05
Pipeline Metrics & Forecasting Cadence
Set up the operating rhythm: weekly pipeline reviews, leading indicators, CRM hygiene standards, and forecasting discipline that makes revenue predictable.
🤖 AI-Powered Pipeline Generation Stack
We design an AI-augmented pipeline workflow for your specific organization, from prospecting to forecasting, and train every revenue operator and manager on how to use it. Covers AI governance, prompt libraries, custom GPT builds for your playbook, and measuring AI impact on pipeline KPIs.
For companies that need more than advice. They need execution clarity. High-stakes pipeline problems solved with enterprise-grade strategy across India, Middle East, and the US.
PHASE 01
Enterprise Sales Strategy
Map your enterprise market, identify the highest-value segments, and build the go-to-market strategy that gives your team a structural advantage before the first outreach.
PHASE 02
Market Entry: US & Middle East
We've built and executed pipeline systems across India, the US, and the Middle East. If you're entering a new market, we give you the playbook, the contacts, and the outbound strategy.
PHASE 03
Pipeline Architecture Design
Design the full pipeline system: outbound channels, cadence design, qualification framework, and the operating rhythm that makes pipeline predictable and measurable.
PHASE 04
Competitive Positioning & Battle Cards
Know your competitive position with precision. We build battle cards, differentiation frameworks, and the objection-handling playbook for every competitive scenario your team will face.
PHASE 05
Revenue Operator Enablement
Train the team executing the strategy. Embed the frameworks, build the skills, and install the accountability system that keeps pipeline moving after we leave.
A private community of 500+ B2B SaaS founders, revenue leaders, and aspiring revenue operators, sharing pipeline frameworks, GTM strategies, AI tools, and the kind of raw, unfiltered conversation you don't find on LinkedIn. If there's no pipeline, there's no business. This is where we fix that.
Our insights are built from real conversations, real deals, and real failures. Six channels, weekly events, and a playbook library, all completely free.
🎯
Live Pipeline Reviews
Bring your stuck pipeline and get live coaching from revenue operators who've built systems just like yours.
🤖
#AI-Tools Channel
The fastest-moving AI tools and prompts for outbound and pipeline generation. No noise, just signal.
📞
Weekly Hot Seats
Every Friday, a member submits a pipeline or GTM challenge and the community breaks it down live. Brutally useful.
📚
Playbook Library
Outbound templates, discovery frameworks, email sequences, curated by SalesGuild and contributed by members.
🤝
Peer Accountability
Find an accountability partner, share pipeline metrics weekly, and build the discipline that separates the top 10%.
🎓
Exclusive Sessions
Monthly deep-dives with SalesGuild practitioners and guest revenue leaders. Members-only content not available elsewhere.
// Who It's For
This Is Not For Everyone
The SalesGuild community is deliberately kept signal-over-noise. We welcome B2B founders, sales leaders, and aspiring revenue operators who are serious about building predictable pipeline.
B2B SaaS Founders
Founder-led sales, figuring out GTM and pipeline systems
Revenue Leaders
VPs of Sales, CROs, Sales Managers
Aspiring SDRs
Students and graduates training to become revenue operators
Enterprise Decision Makers
Anyone building or scaling a B2B revenue function
YOUR SEAT IN THE GUILD IS FREE.
Don't build pipeline alone. Join a room of B2B founders, revenue operators, and sales leaders who are engineering predictable growth together.
NO SPAM. ONLY RELEVANT CONVERSATIONS. WE'LL SEND YOUR INVITE DIRECTLY.
Every tool on this page is one we use, teach with, or actively recommend to our program participants, revenue engineering partners, and community members. This section should feel like a curated stack library, not a placeholder wall. Some links are affiliate links, meaning we may earn a commission if you sign up, at no extra cost to you.
// Affiliate disclosure · We only recommend tools we genuinely believe in
// 01 · CRM Tools
CRM
Pipedrive
● Affiliate · 35% Recurring
The CRM built the way salespeople actually think. Visual pipeline, intuitive deal management. Our top recommendation for SDRs and founders starting out.
Free to start, scales with your team. Best for startup founders who want a CRM that grows with their GTM motion. Highly recommended for Series A and below.
Built in India, for the world. Freshsales is our go-to recommendation for Indian startups and sales teams who want enterprise-grade features without enterprise pricing.
The first tool we recommend to every SDR and BDR. Find verified contacts, build sequences, and and run outbound, all in one platform. Free plan available.
The best tool for finding Economic Buyers and mapping stakeholders in enterprise accounts. If you're selling to mid-market or enterprise, this is non-negotiable.
Record, transcribe, and review your sales calls. Essential for self-coaching and improving talk ratios, objection handling, and discovery quality. Free to start.
Automatic meeting summaries, action items, and call transcripts. Built in India. Our recommended tool for sales teams who want meeting intelligence without the Gong price tag.
The enterprise gold standard for outbound cadences and sequence management. Recommended for AEs and sales leaders at Series B+ companies building scalable outbound.
Full revenue lifecycle platform for sales leaders. Cadence, conversation intelligence, and pipeline management in one place. For teams serious about consistent revenue execution.
The best all-in-one platform for course creators, coaches, and community builders. If you're building a training or coaching business, Kajabi is worth every rupee.
Built for cohort-based learning, exactly how SalesGuild runs its bootcamps. Maven brings built-in discovery and an audience of serious learners looking for structured programs.
AI email coach that scores your cold emails in real time. Reinforces good outreach habits. Our recommended companion tool for SDRs learning outbound writing.
The scheduling tool we use for every SalesGuild coaching call. Embed it in your outreach, your website, and your follow-up emails. Eliminates the back-and-forth completely.
We build all our sales playbooks, MEDDPICC trackers, and deal review templates in Notion. Free templates shared with our Slack community. Free plan available.
Build, send, and track proposals that close deals. We use PandaDoc for every coaching engagement contract and recommend it to founders learning to build winning proposals.
The newsletter platform with the strongest monetisation and referral infrastructure. If you're building a Substack-style newsletter, Beehiiv gives you more tools to grow.
If you build a tool for sales professionals or founders and want to reach a trained, motivated community. We'd love to talk. We only partner with tools we genuinely believe in.
You’re doing all the selling. You have customers who love you. But you can’t explain why you close some deals and lose others, and you have no idea how to hand this off to your first revenue operator.
“If I hire someone right now, I’ll set them up to fail. But I can’t keep doing this myself.”
The Forge is not a training program; it is a structured revenue engineering incubator for early-stage founders who are personally responsible for pipeline and need to build a system that outlasts their direct involvement.
Pre-Series A founders carrying the full sales load and trying to convert early traction into a repeatable process before the runway runs out.
SERIES A
Series A SaaS Companies
Teams that have product-market fit but are struggling to scale the sales motion beyond the founding team. Pipeline exists but conversion is inconsistent.
ENTERPRISE
Technical Founders Selling to Enterprise
Engineers and product builders who have the best product in the room but are losing deals to inferior solutions with better salespeople.
// The Problem
WE KNOW EXACTLY WHERE YOU’RE STUCK.
🔒
The Founder Trap
All sales knowledge lives in your head. The moment you try to hire, you realise you have no process to hand over.
💥
The Bad First Hire
You hire someone with a decent CV. Six months later they’ve burned through runway and you’re back to square one.
📊
No Pipeline Infrastructure
Your CRM is a spreadsheet. You have no sequences, no qualification framework, no way to forecast.
// The Program
12 WEEKS. ONE OPERATING SYSTEM.
A structured cohort program, not a course. You leave with a live playbook, a working pipeline, and a sales process your first hire can run from day one.
Week 1-2
ICP + Sales Narrative
Define your Ideal Customer Profile with precision. Build a sales narrative that resonates at every level of the enterprise buying committee.
Week 3-4
Discovery Framework
Install a repeatable discovery process. Move from pitching features to uncovering real business pain: the difference between a demo and a deal.
Week 5-6
Deal Qualification
Implement MEDDPICC. Stop wasting time on deals that will never close and double down on the ones that will.
Week 7-8
Enterprise Stakeholder Mapping
Identify champions, coaches, and blockers. Learn to navigate complex buying committees with multiple stakeholders and competing agendas.
Week 9-10
Negotiation & Closing
Price confidently. Handle procurement. Close on your terms. Master the late-stage deal moves that most founders never learn until they’ve lost too many deals.
Week 11-12
Pipeline Systems
Build the infrastructure: CRM setup, sequences, forecasting cadence, and handover documentation. You leave with a playbook your first hire can run on day one.
// For Venture Funds
PORTFOLIO SALES ENABLEMENT.
SalesGuild partners with venture firms to support portfolio companies in building structured enterprise sales motions from ICP definition to first hire to repeatable pipeline.
When your portfolio companies close faster and scale revenue more predictably, your fund performs. We’re your portfolio-level sales infrastructure partner.
Cohort-based sales programs delivered across your portfolio companies. Standardise best practices and accelerate revenue across the fund.
🧠
Founder Sales Training
Hands-on coaching for technical founders and first-time sellers. Build confidence, narrative, and deal execution skills from day one.
📋
Enterprise Playbooks
Custom B2B enterprise playbooks tailored to each portfolio company’s ICP, deal cycle, and competitive landscape. Built to hand off.
Why This Matters at the Portfolio Level
Most VC-backed startups stall at Series A not because of product, but because of sales. A structured enterprise sales motion is the single most fundable asset a company can demonstrate and the most consistently absent. We fix that.
// The Bigger Picture
THREE ASSETS. ONE ECOSYSTEM.
The Forge isn’t a standalone product. It’s part of a deliberately designed system three compounding assets built in parallel to create something that compounds over time.
// 01
SALESGUILD
The consultancy arm. High-trust, high-ticket engagements with enterprise clients and corporate sales teams. Revenue today, reputation always.
salesguild.co
// 02
THE FORGE
India’s first B2B sales incubator. A structured 90-day program for founders cohort-based, capital-efficient, and designed to scale without increasing headcount.
salesguild.co/theforge
// 03
COMMUNITY
The Slack community that every program feeds into and draws from. A growing flywheel of practitioners, founders, and sales leaders who compound each other’s outcomes.
Slack · Waitlist Open
Cohort 1 · Accepting Waitlist Now ·
RESERVE YOUR SPOT.
Cohort 1 starts , with only 10 spots available. We'd rather fill them with the right founders than fill them fast.
✓ YOU'RE ON THE LIST.
We'll be in touch within 24 hours.
No Spam. Just One Conversation.
// Common Questions
REAL QUESTIONS. STRAIGHT ANSWERS.
What does it actually cost?+
The program fee is ₹3-5 lakhs per startup for the 90-day cohort. We also offer a deferred fee model ₹1 lakh upfront and the balance due on Demo Day because we understand early-stage cash constraints.
How much time does this require?+
Expect 4-6 hours per week. Two group sessions, one 1:1 coaching call, and the work you do between sessions applying what you learn to real active deals. This is not a course you watch it’s a system you build.
I don’t have a sales background. Is this for me?+
Yes. In fact, technical and product founders without a sales background are our most common participant. You’re not being trained to become a salesperson you’re being trained to build a sales system and eventually hand it off.
What if I’m not ready to hire yet?+
That’s exactly the right time to join. The Forge is designed to get you to a state where hiring is safe where you have a documented process, a proven playbook, and the qualification discipline to onboard someone successfully.
Do you work with VC-backed companies?+
Yes. We work directly with founders and also partner with funds for portfolio-level enablement. If you’re VC-backed and your investor wants to support this engagement, we have a fund partnership model. See the Portfolio Enablement section above.
